You might have noticed how some labels stand out in the crowd, while others are not even noticeable. There are some characteristics of these custom labels, along with psychological factors those different attractive labels with the not-so-attractive ones. If you are looking to create private Labels and food labels for your business, you need to know what would work and what wouldn’t. Here are some of the top tips to help you create private labels that you can use to your advantage –
Choice of Font
Fonts that you choose are crucial for getting your message across to your customers. It is best not to use more than two fonts on the same product label. Using more than two fonts can dilute your message, and your customers will not be able to read the labels properly. It would be best if you also struck a balance when it comes to the size of the fonts you use. It should not be too large that it overwhelms and not too small that the information is overlooked. Also, the font you pick should be related to your product.
Using your business logo or an image allow your customers to differentiate your products from others. The position of the image should be appropriate to allow the customers to make a quick decision. Branding your labels with the company’s image will help you build a relationship with your customers. The image you use should allow you to show the distinctive characteristics of your products so that the customers can easily think about your products and brand when they see it.
Picking the Right Colors
Colors are important if you want to catch the attention of your customers. Make sure that the colors you pick match perfectly with the packaging or the background where you wish to stick it. It is best to focus on complementary colors rather than pick colors that clash. Ensure that the colors are consistent so that people can associate it with your product and will be able to recall it later whenever they see the label.
The shape of the Labels
When you pick unique shaped custom labels, you can quickly grab the attention of people. While most businesses use standard shapes, you can make your product stand out by picking something absolutely different. However, you need to ensure that it will work well for your brand too and fit the shape of the packaging. If the labels do not fit your packaging, choose something that would.
Using the tips above, it should be easy for you to create a private label that is simple and beneficial for your company to use. Designing the product on your own will give you the power to get your brand noticed by others and use it as a tool to increase your profits. Remember, you can design your own product label or hire a professional to help you do the same. However, the final product should be perfect and attractive as it will become your marketing tool for the future.